Easydive, a history of Made in Italy. An entrepreneur who wanted to transfer his passion to everyone. With a promise of value: quality. Because an Easydive case is a forever thing.<\/p><\/blockquote>\n\n\n\n
Today I want to tell you a particular story, a story of a Made in Italy<\/strong>, which was born in Romagna<\/strong>, more precisely in Cervia<\/strong>. It is the story of a small but far-sighted entrepreneur, in love with diving and everything that can be seen underwater.<\/p>\n\n\n\n
One who wanted to transfer<\/strong> his great passion<\/strong> to everyone, he wanted to show everyone, in every way, what he admired down there.<\/p>\n\n\n\n
His name is Fabio Benvenuti<\/strong> and today he is the owner of Easydive<\/strong>.<\/p>\n\n\n
\nFabio Benvenuti \u00e8 il fondatore di Easydive<\/figcaption><\/figure><\/div>\n\n\n
That Caribbean vacation<\/strong><\/p>\n\n\n\n
But let’s take a few steps back and go back to 1991<\/strong>. Fabio was on holiday in the Caribbean. Precisely in the Dominican Republic where he attended his first diving course<\/strong>. The emotions of this new experience dissolved upon returning home. The cold and wet winter quickly erased the memories of the magical underwater world. That patent would stay in a drawer for a long time. And from there it would come out a few years later.<\/p>\n\n\n\n
Meanwhile, Fabio worked as a clerk in a large sports shop<\/strong> in Cesena. He dealt with sales in various departments, but not in the underwater one. Meanwhile, he developed a healthy passion for video cameras and sports shooting<\/strong>.<\/p>\n\n\n\n
That other vacation in the Red Sea<\/strong><\/p>\n\n\n\n
When he finally started going to a diving club he joined in for a vacation in the Red Sea<\/strong>. He wanted to take home some underwater video footage at all costs.<\/p>\n\n\n\n
In that zone, his uncle<\/strong> has a small mechanical workshop<\/strong>. One of those with a bit of machinery for processing steel and aluminum<\/strong>. And he himself made a metal tube<\/strong>, in the shape of a cylinder. On one side a transparent glass and on the other a sort of lid. There was supposed to be Fabio’s video camera, the one that was supposed to collect his first underwater memories.<\/p>\n\n\n\n
The test was carried out there, in the Red Sea. It worked, but it was very light, too. It was so positive<\/strong> that once Fabio tied it to his BCD, it floated and hovered like a bat above his hood throughout the dive. In order to film it, he had to retrieve it.<\/p>\n\n\n\n
The scene could seem very embarrassing. But what matters is the result. And the result was fantastic<\/strong>. Videos of him went viral in the diving club. But above all, they also reached the customers of the sporting goods shop where Fabio worked.<\/p>\n\n\n\n
And they started asking him to produce more.<\/p>\n\n\n
\nFabio Benvenuti e la Numero Zero di Easydive<\/figcaption><\/figure><\/div>\n\n\n
There was someone else who started from a garage<\/strong><\/p>\n\n\n\n